A recent shot commissioned by Caritas Vaud provides a good example of how video production can adapt in a COVID world.
Many businesses have been disrupted by the pandemic, and video production was no exception. Which is understandable since we’ve all had to dramatically change our plans in short notice. Communication strategies for the year ahead got scrapped as everybody had to re-calibrate their message in order to say something relevant in a post COVID world.
The good news is that businesses are getting used to living within the constraints of the new normal, and we’re already helping them out tackling their new challenges.
Which brings me to the point I want to make. Have a look at the video below:
This video, done for Caritas Vaud (you can help their great work here) was entirely filmed not by a film crew, but merely a two person team and the client behind the camera. And if necessary, we can reduce it to one! Videographers have a natural advantage during pandemic times, now that filming requires reducing the number of participants to the absolute necessary.
The downside though, is that the videographer shoulders all technical responsibility. Video is a combination of many disciplines, and having just one person means that man or woman has to be a director, set up lights, handle sound capture, have a photographic eye, along many other things.
In short, the videographer is now something like an artisan in the 21st century. And in that sense, the quality of his output is directly related to the mastery of his tools and craft.
If you need a great video, this is the sort of person you need if you can’t afford a room full of people.